A reference point until you don’t need one.
Coaching for former athletes rebuilding aim, stakes, and devotion.
Get the Playbook — FreeThe philosophy
Reference point→
Self-reference→
Learning→
Optionality→
Freedom
Good coaching makes itself unnecessary. Right constraints, honest feedback — then the loop is yours.
The method
Phase 1
Excavation
“What did your sport give you that you haven’t replaced?”
Phase 2
Architecture
A life project with edges. Not a vague vision.
Phase 3
Execution
A daily practice doing the work your sport’s structure used to do.
Phase 4
Film Review
What happened. What you learned. The adjustment. Repeat.
How much of me do you want in your corner
| The Playbook | The Challenge | The Team | The Corner | |
|---|---|---|---|---|
| What it is | The full protocol, written down | Prep sheet + live build, on a deadline | Ongoing group coaching | 1:1, full context |
| My input | None — it’s all in there | Live, with the group | Weekly, with your team | Full attention |
| Stakes | You vs. you | Deadline + cohort | Teammates watching | Nowhere to hide |
| The tool | Paper — bring a pen | MindLab — included for the run | MindLab — included | MindLab — included |
| Cost | Free | $ | $$ | $$$ |
Is this you
Not for you if
- You’re still competing
- You want a hype man, not a coach
- You collect frameworks instead of running them
- You’re waiting until you feel ready
For you if
- You’re 3–7 years past your last season
- The competence is there. The caring isn’t.
- You ran a D1 schedule — discipline was never the problem
- You’re ready to pick something and build
Every path starts the same place.
The Playbook — the full protocol, free. When you want live reps, the Challenge comes next. Playbook readers get the prep sheet first.
One email. The full protocol. Unsubscribe anytime.