Choose the architecture that fits.
Every option includes the same core system. The difference is how much coaching, support, and accountability you want around it.
Self-Guided
MindLab DIY Kit
$997
One-time · 12 months access
- Full MindLab platform access (12 months)
- Architecture Blueprint workshop
- Excavation, Flywheel, Prioritization guides
- Community access (group Slack)
- Coaching sessions (0 included)
- Between-session visibility
- Drift detection
- Live Excavation
- Usage rebate
- Conditional guarantee
Coached · 90 Days
The MindLab Build
$3,000
One-time · Payment plans available
$2,500 effective with usage rebate
- Full MindLab platform access
- 2 deep Excavation sessions (find what you actually want)
- 6 bi-weekly coaching sessions
- Full architecture build (Vision → Identity → Flywheels → Goals → Actions)
- Between-session visibility (coach sees your data)
- Drift detection (coach flags when you go quiet)
- $500 usage rebate (use 5+ days/week → money back)
- Conditional guarantee (do the work → results or refund)
- Community access
- Continuity options after 90 days
All-In · 12 Months
The Intensive Year
$15,000
4-pay available ($4,000 × 4)
- Everything in the 90-Day Build
- Immediate Extended Build (no gap — 12 months continuous)
- Weekly coaching (not bi-weekly)
- All menu add-ons included
- Partner Architecture session included
- Business Flywheel deep-dive included
- Emergency Intensive sessions included
- Quarterly “State of Your Life” data review
- Founding lifetime continuity rate ($0 platform fee after)
Flexibility if you need it.
Pay in full for the best price. Payment plans are available for flexibility — with a small premium that reflects the extended timeline.
| Option | Structure | Total |
|---|---|---|
| Pay in Full | $3,000 upfront | $3,000 ($2,500 eff. with rebate) |
| 2-Pay | $1,600 × 2 months | $3,200 |
| 3-Pay | $1,100 × 3 months | $3,300 |
All payment plan clients get full program access from Day 1. Usage rebate payout upon final payment.
Already bought the Architecture Blueprint? Your purchase applies as credit toward the 90-Day Build. It’s a deposit, not a separate purchase.
Two ways in at a lower commitment.
Entry Point
Architecture Blueprint
$67
Self-guided workshop. The Excavation framework, Flywheel Mapping, Binary Prioritization. Try the methodology on your own. Credit applies to the Build.
Get the Blueprint →Ongoing · No 1:1
MindLab + Group
$197/mo or $500/quarter
Full MindLab access + monthly group coaching + community. For builders who want the system without 1:1 coaching right now.
Learn more →The Build ends. The architecture doesn’t.
Every 90-Day Build completer chooses how to continue. The system is designed for independence — but the coaching layer compounds everything.
Solo
$19/mo
MindLab access. Self-serve. The architecture is yours. Practice independently.
Community
$49/mo
MindLab + monthly group call + community. Stay in the ecosystem.
Async Coaching
$99/mo
MindLab + I see your dashboard + async messages. Light coaching without sessions.
Monthly 1:1
$299/mo
MindLab + monthly session + async + community. Ongoing coaching at a lower rhythm.
90-Day Build graduates get first month of any continuity tier free.
The best time to build the architecture was years ago. The second best time is now.
10 builders per cohort. Founding pricing. A conversation to see if this fits — no pressure, no pitch.
Book a Conversation